How to Maximize Facebook Lead Ads
Facebook opened up its Lead Ads to all advertisers last October, and Facebook for Business provided some tips this week on how brands can best utilize them.
Facebook opened up its Lead Ads to all advertisers last October, and Facebook for Business provided some tips this week on how brands can best utilize them.
Lead ads allow brands to auto-populate forms being filled out by users—for purposes including events, newsletters, offers or requests for further information—with details those users have already provided to Facebook, such as names and email addresses.
In January, the social network added context cards, the carousel ads format and availability on desktop to Lead Ads, and those improvements were joined in March by video, duplicate forms, new customer-relationship-management partners, customizable disclaimers and availability in the Ads Create Tool.
Far more details on Facebook’s Lead Ads tips are available here, and highlights follow:
- When choosing between automatic bidding and manual bidding, advertisers that have determined how much each lead is worth to them should opt for manual bidding and bid no less than that true value.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in