Privacy Lawsuit Over Facebook Like Ads Can Proceed
The issue of Facebook using its members' likenesses in advertising returned to center stage with a ruling by a court in California that a class-action suit against the social network can proceed.
The issue of Facebook using its members’ likenesses in advertising returned to center stage with a ruling by a court in California that a class-action suit against the social network can proceed.
Bloomberg reported that U.S. District Judge Lucy Koh in San Jose rejected Facebook’s bid for dismissal of the suit Friday, ruling that the social network’s use of members’ images in targeted advertising and sponsored stories may run afoul of California’s Right of Publicity Statute, which prohibits the non-consensual use of another person’s name, voice, signature, photograph, or likeness for advertising purposes.
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