Facebook Launches 'Sponsored Stories'
Facebook is rolling out a new ad product that lets advertisers give prominent visibility to interactions a user’s friends have with a brand.
“Sponsored Stories” can be built around user interactions with a brand’s applications, likes, location check-ins and page posts. Sponsored Stories are the same type of content that already appears in the main News Feed, only now brands have a way of making sure they’re visible, with promotion to a placement on the right side of the page.
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