Facebook Launches Send Dialog For Private Shares

Starting today, you can share a link as a private message or group post within Facebook, thanks to the new send dialog button plugin.

Starting today, you can share a link as a private message or group post within Facebook, thanks to the new send dialog button plugin.

This feature builds on the popularity of the send button unveiled one month ago and implemented on over 100,000 websites.

The send dialog button is already running on Airbnb, Gogobot, Keepsy, Jetsetter, SniqueAway, and Viagogo, where people can use this feature to tell friends about products, get advice and coordinate plans.

Facebook’s developer blog differentiates between the new send dialog button and other pre-existing features on the site:

The send dialog is better than the dend button for deep integrations because it enables developers to build sending messages into the core flow of their website or app… The new dialog was designed for activities that a user may want to only share with specific people, which makes it particularly useful for ecommerce, travel, and event websites…. Facebook messages are intended for high quality conversations between friends, not impersonal, unwanted messages. Apps on Facebook should use requests to let people communicate in-game status, invite friends to use an app, or send messages to multiple people. The send dialog is appropriate when a person might otherwise send a personal email.

Readers, what sorts of uses do you see for the send dialog, as compared to the other sharing features on Facebook?