Facebook launches new APIs to make it easier for real-time activity to be accessed

Many media organizations are catching on, wanting to know what people on Facebook are saying about a certain topic. While it’s easier with Twitter, where celebrities often talk about issues of the day, Facebook wants to be known in this space, as well. The site launched two new application programming interfaces (APIs) to make it easier for news organizations to show public posts and real-time conversation data around a certain topic.

For instance, Facebook points out that the NFL kickoff this weekend accumulated 20 million likes, comments, and shares on Facebook by more than 8 million people.

Facebook on Monday announced the Keyword Insights API and Public Feed API.

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