Facebook Launches New Ad Units for Pages and Events
Interested in promoting your Page or Event through Facebook Ads? Facebook has just created new ad units that should offer higher response rates.
The new units allow Facebook users to become a fan of your Page or RSVP to your event directly within the ad unit itself – just like Facebook’s home page engagement ads. Users can still click through to your Page or Event by clicking on the title, body, or image.
For CPC campaigns, Facebook will register a paid click on the “Become a Fan” or “RSVP to this Event” links in addition to the ad title, body, or image.
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