Facebook Launches Live Audio With Media Outlets

In other words — radio.

Screen Shot 2016-12-21 at 9.06.23 AMFacebook has something brand new for the kids! It’s called Live Audio, and it’s… The radio. Only on Facebook.

“From interviews to book readings, we’re excited about the layer of interactivity that Live Audio brings to both the broadcaster and listener,” wrote product specialist Shirley Ip and software engineer Bhavana Radhakrishnan, in a post. “Just as with a live video on Facebook, listeners can discover live audio content in News Feed, ask questions and leave reactions in real time during the broadcast, and easily share with their friends.”

The social giant has partnered (read: probably paid) with several media outlets and authors in the Live Audio rollout. Initial partners include BBC , LBC, Harper Collins, and the authors Adam Grant and Brit Bennett.