Want an easy way to manage the various ad creatives that you’ve developed over time? Facebook has just released a new feature called Creative Library.
The Creative Library, which you can find here, lists all of the ad campaigns that you’ve ever run on the site.
The page enables you to preview the ads next to your own profile, edit the name of various creatives, and use those creatives when creating new advertisements.
Given that many of my own advertisements used the old vertical format, none of the images were really reusable, but it’s definitely valuable for those who are creating numerous ads.
Being able to quickly filter through advertisements on a visual basis, rather than having to look at the names of each ad, makes things a lot easier to manage. I’m sure power Facebook advertisers will welcome the new feature (pictured below).
Thanks to Eti Struzon for the tip!