Now Facebook advertisers have a more reliable way to monitor ad performance on mobile devices. Facebook announced today that it is introducing Ads Manager to mobile.
Through the iOS or Android apps (or the mobile website), advertisers can use Ads Manager to:
- Pause or resume campaigns
- Edit budgets and schedules
- View insights
- Respond to alerts
Facebook described this new capability in a blog post:
Once these features are rolled out to your account, you’ll be able to access Ads Manager on mobile from the Ads Manager bookmark in your Facebook app. We’ll begin rolling this out globally in the coming days, and expect this feature to be available to all advertisers by the end of the summer.