This morning, Facebook launched a new area of the site to explain how to use the company’s ad platform effectively. It’s a comprehensive resource which breaks down to the details of things like ad creative, scheduling your ads, analyzing reports about ad performance, and more. Additionally, there is a pre-recorded webinar of how Facebook Ads work.
According to the company, “The guide was created in response to feedback from direct response advertisers who were looking for more prescriptive help about how to build successful, self-service ad campaigns on Facebook.” We definitely agree that there is value in providing a comprehensive guide to the Facebook Ads Platform as more small businesses turn to the service for promotion opportunities.
You can find the guide here.