Facebook Lags in Consumer Satisfaction
Social media market is ready for a Google+, study says
It seems that Facebook’s biggest threat these days isn’t necessarily Google + but itself.
According to the 2011 American Customer Satisfaction Index (ACSI) e-business report, the social network is the least-loved major website on the Internet.
The annual study, founded at the University of Michigan's Ross School of Business and published in partnership with analytics firm Foresee Results, tracks customer satisfaction across three categories of e-business: social media, portals and search engines, and online news. This year’s report, released today, is the twelfth of its kind.
While Facebook’s score increased 3 percent (from 64 percent last year to 66 percent this year), it still came in last in the social media category and in the overall index.
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