Facebook's Efforts in Japan, South Korea and Russia Show New Localization Focus

For most of its history, Facebook has tried to build a single product that works for everyone in the world. The only localization it offered was the text on the site, and even that was a one-size-fits-all product — its Translation tool allowed it to quickly launch in new languages using feedback from users.

But now, we’re seeing more signs of Facebook trying to customize its products for specific locations, at least for a few major markets where it wants to grow. Some

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