Facebook Builds Its First App for a Foreign Market: A Job Search App in Japan

To capture the one of the last markets in the developed world where it isn’t winning, Facebook has started building custom apps to appeal to young Japanese users.

Facebook’s engineers have built a special app that helps university students connect with each other and alumni as they hunt for jobs for after graduation. It’s the first app the company has built specifically for a foreign market, according to spokesperson Kumiko Hidaka.

While that might not sound groundbreaking, the thing to keep in mind is that the job market in Japan is far more rigid than it is in the United States. Workers

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