The Explore alternative News Feed Facebook has been testing since as early as February is officially rolling out.
Explore is an ad-free (thus far) News Feed made up entirely of content from publishers—pages followed and not followed by users.
When first spotted in February, mobile users were given the options at the bottom of their screens for Home (Facebook’s traditional News Feed) and Explore.
In July, the text of Explore expanded to the More menu of Facebook’s flagship mobile applications.
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