A few weeks ago, there was some speculation that Facebook is planning a “Preferred Developer Program” to reward popular applications that play by the rules. The thinking went that just as Facebook punishes bad developers, it would reward good developers with preferential treatment – perhaps with softer limits on viral channel restrictions or more News Feed visibility.
However, I received confirmation from Facebook today that the company is indeed NOT working on a Preferred Developer Program. “We aren’t doing a ‘preferred developer program,’ but are experimenting with new ways to better communicate with our developers,” a Facebook representative said.
Although some remain skeptical of Facebook’s even-handedness, Facebook is making major strides to open up its developer communication channels much more broadly. How do you think Facebook could improve communication with the developer community?