U.S. Hispanics, African and Asian Americans and Facebook Video
Facebook users who identify themselves as U.S. Hispanics, African Americans or Asian Americans are 1.3 times more likely than average users to say that video helps them stay connected with their cultures.
Facebook users who identify themselves as U.S. Hispanics, African Americans or Asian Americans are 1.3 times more likely than average users to say that video helps them stay connected with their cultures.
Facebook IQ commissioned a survey by Qualtrics to study the value of video on the social network to multicultural audiences, and its other findings included:
- 86 percent of African Americans believe cultural heritage is important to the way they define themselves, along with 84 percent of U.S. Hispanics and 81 percent of Asian Americans.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in