Facebook IQ, the social network’s research arm, revamped its website to create an easy-to-access portal for all of its research.
Tuesday’s relaunch creates a one-stop shop for data, white papers and success stories on insights, marketing and measurement from Facebook, Instagram, Messenger and Facebook Audience Network.
The new Facebook IQ experience is available across all screens on the site, bringing improved navigation and features, as well as locale-specific, in-language views for various regions.
A highlight of the site relaunch is Insights to Go, which the social network described as a “discovery engine” enabling agencies and marketers to filter, find and share relevant insights and data.
The slides that emerge from searches on Insights to Go are dynamic—they can be shared or downloaded, and the text contained within them can be copied and pasted.
Also, filters from previous searches are automatically saved, and they can be easily cleared in order to conduct other unrelated searches.
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