The upcoming boxing match between Floyd Mayweather Jr. and Conor McGregor dominated sports talk on both Facebook and Instagram in July, while users on the latter also mentioned Cleveland Cavaliers point guard Derrick Rose and ESPN’s X Games.
Hit HBO drama Game of Thrones dominated entertainment talk on both social networks, while Facebook users also discussed Kid Rock, Garth Brooks and Doctor Who, and Spider-Man, Charlie Puth and George A. Romero captured the fancy of Instagrammers.
And late Linkin Park lead singer Chester Bennington’s suicide led discussion about people on both social networks.
Facebook IQ measured subjects that drove disproportionately high volumes of discussion on both social platforms, marking the latest in a Facebook-Adweek Hot Topics monthly series that began in 2015.
Check out the data-based graphics below to learn more about recent, topical social trends:
Image courtesy of FeelPic/iStock.