Easter was a Hot Topic on Facebook and Instagram in April, particularly among older women, and other holidays drew attention as well: Good Friday, Palm Sunday, Earth Day and April Fools’ Day.
The start of the Major League Baseball season also heated up Facebook and Instagram last month, among both men and women, with teams drawing the most buzz including the Chicago Cubs, Boston Red Sox, St. Louis Cardinals, New York Yankees, Los Angeles Dodgers and San Francisco Giants.
The Dodge Challenger captured the interest of young men on Facebook, as the automaker hosted a Facebook Live event during the New York International Auto Show.
And late actors and comedians Charlie Murphy and Don Rickles were mourned on both Facebook and Instagram.
Facebook IQ measured subjects that drove disproportionately high volumes of discussion on both social platforms, marking the latest in a Facebook Inc.-Adweek
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