Are Your Facebook and Instagram Friends Inspiring Your Fast-Food Choices?

Facebook IQ studied the fast-food sector through the eyes of frequent diners and occasional diners

Maybe White Castle is onto something: A recent study by Facebook IQ pretty much confirmed the existence of the “crave.”

Facebook IQ studied the fast-food industry on the social network through the eyes (and posts) of two types of diners:

  • Frequent diners, who visit fast-food restaurants at least twice per week and had done so in the seven days prior to the study.
  • Occasional diners, who eat at fast-food restaurants at least once per month and had done so in the 30 days before the study.
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