How Brands Can Reach Younger Users on Instagram

How do 13- to 24-year-olds in Australia, Brazil, Canada, France, Germany, the U.K. and the U.S. use Instagram? Facebook IQ sought out answers to that question.

How do 13- to 24-year-olds in Australia, Brazil, Canada, France, Germany, the U.K. and the U.S. use Instagram? Facebook IQ sought out answers to that question.

Facebook IQ teamed up with Crowd DNA to examine the role of visual language in general and the Facebook-owned photo- and video-sharing network in particular on young users in those seven countries, and it found that:

Facebook IQ also shared the following takeaways for marketers looking to reach the 13-through-24 age group via Instagram:

Readers: What did you think of the findings by Facebook IQ and Crowd DNA?

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