How Brands on Facebook Can Reach ‘Connected Shoppers’ in Latin America (Infographic)
The path from discovery to purchase by shoppers in Latin America is no longer a straight line, mostly due to the emergence of mobile technology.
The path from discovery to purchase by shoppers in Latin America is no longer a straight line, mostly due to the emergence of mobile technology.
Facebook IQ commissioned Ipsos MediaCT to study online shoppers 15 and older with plans to shop in stores last December or this past January in the four most populated countries in Latin America: Argentina, Brazil, Colombia and Mexico.
Facebook IQ and Ipsos MediaCT dubbed that group connected shoppers, finding that:
- They look to product reviews on digital channels six times more than to family and friends.
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