Facebook Introduces Lifetime Budgets For Ad Campaigns
Facebook has introduced a new form of budgeting for advertisers, which enables to control how ad spends will be managed over the life of a campaign rather than a daily budget.
Facebook has described the feature as follows:
Lifetime budgeting is very similar to a daily budget but instead of putting an amount to spend per day, you put in a lifetime budget to spend across the finite lifetime of the campaign.
The benefit with lifetime budgeting is the system will also pace your ad spend.
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