Facebook Enables New App-generated Requests, Updates Bookmark Count Functionality [Updated]

Facebook has made a series of significant changes to its viral channels over the past several years. Since launching with almost no restrictions on developer use of notifications, requests, and the news feed, Facebook has systematically changed the way viral channels work to try to find the right balance between providing powerful distribution options for developers and protecting the user experience.

Today, Facebook launched some updates to requests that it’s calling “Requests 2.0” that introduces app-generated requests and simplifies the process of managing the home page bookmark counters that alert users to outstanding requests.

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