Facebook introduces Reach Generator packaged advertising solution to boost page posts

At today’s fMC event in New York City, Facebook announced Reach Generator, a new premium advertising solution for large clients seeking to reach a higher percentage of fans via sponsored activity.

Reach Generator allows advertisers to pay Facebook on an ongoing basis, as opposed to a CPC or CPM basis, to sponsor one page post every day, and guarantee a 75 percent reach of the page’s fanbase over a month-long period. The company said that test partners, including Ben & Jerry’s, were able to reach 98 percent of their page’s fans using Reach Generator, a massive increase over the 16 percent of fans that Pages, on average, reach without ads or Sponsored Stories.

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