Facebook Steps Up SEO for Brand Pages with Millions of New Indexable Links

In a move that will increase the amount of Page Rank and traffic Google gives to Facebook Pages, Facebook launched a new feature over the weekend that essentially added hundreds of millions of new internal links to Facebook’s brand Pages in users’ public search listings.

Public search listings are Facebook’s way of exposing user information to Google. Before today, the default public search listings included users’ name, profile picture, network, and a few friends’ photos. Now, Facebook has added Pages that users are a fan of to users’ default public search listings.

This

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