Facebook Insights to See More Stream Activity
Insights, Facebook’s fan Page traffic analytics service, is going to start measuring click-through rates (CTRs) and engagement rates (“ETRs”) for Page content that appears in users’ news feeds. The move, spotted by buzzmarketing daily in the “Learn More” section of Insights, will let Page owners see when users click on posts generated by the Page, or engage by “liking” or commenting on them.
These new metrics are another step toward helping Page owners more accurately understand what sort of content users click on and engage with the most, then tailor their posts accordingly.
While
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