Dachis Group has created a Social Business Index, using data previously available only to participating companies.
The Social Business Index uses Dachis Group’s Social Business Intelligence as a Service data services platform to rank in real-time, analyze, and benchmark companies’ social business adoption and performance.
The index determines actionable insights, measures companies’ social return on investment, and analyzes the effectiveness of strategies they have deployed, mining data from hundreds of millions of elements from tens of thousands of brands via natural language processing, machine learning, and clustering algorithms.
At the time of this post, Facebook barely edged out Google for the number one spot on the Social Business Index, with a score of 1,143 versus 1,142 for the search-engine giant. The rest of the top ten are:
- News Corp., 1,068
- Twitter, 1,066
- Coca-Cola, 1,054
- Red Bull, 1,032
- Starbucks, 1,022
- Nike, 1,020
- Wal-Mart, 1,014
- Hansen Natural, 1,012
Dachis Group Founder, Chairman, and Chief Executive Officer Jeffrey Dachis said:
The Social Business Index fills a big hole in the market, providing large global brands with a near-real-time, quantitative-data-driven window into competitive, industry, and best-in-class social marketing adoption and social engagement performance. Unlike the typical top 100 lists that litter software vendor and social media consultant blogs, the Social Business Index is based on deep big data analysis of a company’s engagement globally, and it can give insight to companies on optimizing their social spend.
Chief Technology Officer Erik Huddleston added:
The underlying platform that powers the Social Business Index is unique in its ability to provide closed-loop ROI analysis for brand marketing outcomes. This is a unique lens through which to view and measure the success of companies’ consumer engagement activities in social.
Readers, were you surprised by any companies that did or did not make Dachis’ inaugural top 10?