Facebook Hopes to Increase Growth Through App Invites to Non-Members
In an effort to simultaneously increase the growth of Facebook and applications, Facebook’s growth team tonight announced the launch of an update to the “multi-friend selector” to now allow app users to invite friends not already using Facebook to the application as well.
The new feature allows Facebook users to type in email addresses to send app invites to anyone. (However, it doesn’t provide in line access to contact list importing from popular email providers like Gmail, Yahoo, or Hotmail.)
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