Facebook has appointed one of U.K. advertising’s most high-profile players as the social network’s new head of Europe, the Middle East and Africa: Nicola Mendelsohn, executive chairman of the Karmarama agency and a former president of the U.K.-based Institute of Practitioners in Advertising.
Before joining Karmarama, in which she retains her stake, Mendelsohn held senior positions at Grey and BBH. Overseeing a team of 1,000, Mendelsohn will report to Carolyn Everson, global vp of global marketing solutions.
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