Facebook hires mobile-minded CMO: Gary Briggs
Seeking a formal figurehead for marketing the company, Facebook hired its first Chief Marketing Officer: Gary Briggs, formerly the chief marketer for Motorola Mobility before Google acquired the company in 2010 — according to AdAge.
Facebook is playing to its strengths, adding a mobile-minded executive to head Facebook’s marketing team. According to AdAge, Briggs was Google’s Vice President of Consumer Marketing before heading up the company’s Motorola division. With Motorola, Briggs was an advisor to CEO Dennis Woodside and CMO Bill Morgan.
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