Facebook highlights ability to drive traffic to third-party mobile apps
Facebook shared some new statistics today about the growth some mobile apps have seen since integrating with the social network’s platform.
In the past month the company has been building a case that it can help drive traffic and engagement to apps and websites off-Facebook. For years many developers felt they had to build on Facebook’s site rather than their own to achieve scale. The social network seems to now be urging developers to create experiences wherever they want — third-party sites, iOS, Android — as long as they incorporate Facebook’s social capabilities.
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