Facebook Helps Smithsonian Crowdsource Research

This team of researchers from the Smithsonian's National Museum turned to their Facebook friends to help identify over 5,000 specimens of fish in 24 hours.

Upon returning from their expedition in the Cuyuni River in Guyana to identify the different species of fish that live there, a group of scientists from the Smithsonian’s National Museum of Natural History knew they just hadn’t had enough time to collect all the appropiate information for the cataloguing process.

But in the age of social networking, a little crowdsourcing went a long way in helping them get their work to a swift start.

Brian Sidlauskas, an ichthyologist – – a zoologist who studies fish – – from Oregon State University, explains on the Smithsonian Science blog how a group of fellow ichthyologists managed to identify over 5,000 specimens of fish from in less than 24 hours.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in