We were the first to post a story about Facebook users hating the latest rash of changes to the site, and now we have official statistics confirming that hatred: There are five times as many haters as non-haters!
A national survey by Poll Position confirms that five times as many Facebook users dislike the site’s new look as those who don’t. The company interviewed 492 people by telephone and found:
- 44 percent they dislike the design and functionality changes,
- nine percent like the changes,
- 25 percent hadn’t noticed any changes, and
- 23 said they had no opinion.
This survey has a four percent margin of error in either direction, and even that isn’t enough to tip the scales.
However, when you compare the 800 million Facebook users with the number of people Poll Position talked to — well, we think a larger sample is needed before any grand declarations can be confirmed.
Additionally, Poll Position ought to have included at least one question on how people feel about competing social networks.
We’d also love to know how this unrest compares with peak complaint periods in Facebook’s history, such as the original launch of the news feed five years ago. At that time, ten percent of the site’s users were complaining, but at that time the entire membership of the site was 12 million at most.
For that same proportion to be true today, 80 million people would have to be complaining, and there’s no way that a survey of 492 people can conclusively demonstrate what proportion of Facebook users dislike the site now.
Readers, what do you think about Poll Position’s findings? What can Facebook do to placate users?
Image: AllFacebook edited an image from Shutterstock.