Can Halloween Shoppers Lift Facebook Commerce?
People plan to spend a record amount of money on Halloween this year. But how much will Facebook contribute to this?
People plan to spend a record amount of money on Halloween this year, but how much will Facebook contribute to this?
The average U.S. adult will spend $72 preparing for Halloween, together adding up to $6.86 billion in total Halloween spending, according to the National Retail Federation.
Some 161 million people in the U.S. plan to celebrate the holiday, says NRF. But none of this directly translates into Facebook commerce just yet.
Much more likely: people may show more openness to marketing messages invoking the holiday on the social network.
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