Facebook Releases Guide to Smart Publishing Feature for Publishers

Reva Gaur, who works on public content operations for news and media at Facebook, shared a guide to the social network’s new Smart Publishing feature for publishers

Facebook introduced several new tools for publishers last month, including Smart Publishing, which suggests stories that are popular on the social network and enables page administrators to view them on a dashboard and post them. Reva Gaur, who works on public content operations for news and media at Facebook, shared a guide (embedded below) to the new feature.

In a Facebook Media blog post introducing the new features in December, product manager Holly Ormseth described the Smart Publishing feature as follows:

Until now, it has been challenging for large publishers to predict which stories will resonate with their audience.

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