Guardian Facebook App Nears 4M Monthly Active Users
U.K. national daily newspaper The Guardian's Facebook application has garnered 3.9 million monthly active users.
U.K. national daily newspaper The Guardian‘s Facebook application has garnered 3.9 million monthly active users in just a few months.
Facebook said more than half of the Guardian app’s users are under the age of 25.
A Facebook developer blog post highlighted the Guardian app’s use of action items such as read, watch, play, agree, and disagree, as well as the app’s aggregations of top authors, top videos, articles read, podcasts played, articles agreed with, and articles disagreed with.
The developer blog post says:
The app publishes actions across a range of content: news articles, videos, and even podcasts.
The team carefully modeled its data by linking each article to the authors who wrote it, adding object properties for the article’s section, subject tags, and correctly specifying the publish date, allowing the team to generate more meaningful aggregations.
They also created lightweight actions agree and disagree for opinion articles to enable people to share their sentiment...
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