Facebook CEO Mark Zuckerberg has long talked about Facebook Groups being the next big point for innovation within the company. It looks like that time comes today, as Facebook Creative Labs announced a new app for iOS and Android users, Facebook Groups.
With the Facebook Groups app, users can see and post in their groups, as well as easily create new groups.
Facebook Product Manager Shirley Sun described the app in a blog post:
People use Facebook Groups every day to stay in touch with family, collaborate on projects, plan trips and offer support to friends.
Today, we’re introducing a new Facebook Groups app that helps people share faster and more easily with all the groups in their life. We built this app with the people who use Groups the most in mind, like:
- Students from Donda’s House, an arts nonprofit in Chicago, who use groups to stay in touch during and after a 12-week music program
- A class of dental students in Brazil who use a group to post notes and reminders about upcoming tests and due dates
- Nine best friends spread out across Japan, Malaysia, Singapore, Hong Kong and England who use a group to keep connected
When you open the Facebook Groups app, the groups you interact with the most show up first on the screen. The interface is reminiscent of Facebook Messenger.
From this app, Facebook users can easily create a new group, see (and turn off) notifications from groups they’re already in, and discover new groups based on friend membership, pages they’ve liked and location.
This is not an unbundling (yet), however, as Facebook says that groups are available and fully functional within the mobile web and the Facebook app. Facebook Groups is available on iOS and Android worldwide today.
Readers: What do you think of the Facebook Groups app?