Facebook Has Advertising Problems? You Don't Say!

Gokul Rajaram, the man who operates Facebook’s crucial ad-based revenue stream, happens to be unusually forthcoming when discussing the challenges facing the company as its team tries to make enough money to satisfy all those sweaty investors.

In a telling recent interview with AdExchanger, he outlined the seven biggest challenges that social media’s top dog must address.

In summary:

  • Facebook owns a whole lot of invaluable data from hundreds of millions of users—but the company’s not sure what to do with it.
AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in