Facebook Gives Tips to Social Ads Advertisers

In order to help advertisers use Facebook’s Social Ads service more effectively, Facebook recently sent the first edition of the Facebook Ads newsletter to owners of Facebook advertising accounts.

They’re pretty basic tips, especially for advertisers experienced with SEM or contextual targeting. The highlights:

Use Keywords – Narrow your audience to people who have interests that are related to your product or service by including keywords in your targeting. Keywords are taken from interests and other favorites (like movies, music, and books) that Facebook users include in their profiles.

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