Facebook gauges interest in new way to monetize users: 'highlighted posts'
Facebook is currently testing a way for users to pay to promote their posts at the top of friends’ News Feeds, a spokesperson confirms to us.
The test, which is limited to a small percentage of users including some in New Zealand, places a “highlight” button next to Like and comment on a user’s Facebook posts. After clicking “highlight,” users will be taken through a payment flow. We’ve seen prices ranging from free to US$2, and users seem to be able to use PayPal, a credit card or Facebook Credits they have saved.
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