How To Entice More Female Gamers On Facebook: Titan

Offering fashion prizes as incentives has attracted more women than men to Titan Gaming's Games and Prizes application, says Chief Executive Officer John Maffei.

Titan Gaming‘s Games and Prizes application helps brands target core audiences based on age, location, gender and skill level, while gamers are enticed to play more by the prospect of winning prizes.

The games include Friendly Farmer and Coral Treasures online slot machine. Players can now challenge friends to a match and earn badges by beating opponents.

We checked in with John Maffei, chief executive officer of Titan Gaming, to see how the the beta test of the app is going and what developments are on the horizon for the gaming company.