Toyota Uses Facebook Game As Promotional Vehicle

Start your engines. Toyota just launched Social Network Racer game on Facebook to promote the concept sports car.

Gentlemen (and ladies): Start your engines.

Toyota is using a Facebook game to promote the production model sports car that it plans to debut at the Tokyo Motor Show in December.

Social Network Racer just went live yesterday, and it runs through December 31.

It allows racers across the globe to “test-drive” the new vehicle and compete for the grand prize: a free trip to Japan.

The game taps Adobe Flash Player 11 for 3D accelerated graphics, and it also allows users to create and host their own races, complete with personalized information from their profiles on the social network.

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