Social Game Revenue Will Outgrow Facebook By 2014
Despite its 800 million-plus members, Facebook is not the only game in town when it comes to social gaming, especially when venturing outside the confines of North America.
Despite its 800 million-plus members, Facebook is not the only game in town when it comes to social gaming, especially when venturing outside the confines of North America.
In fact, a study by SuperData Research, on behalf of social games platform Viximo, projected that the non-Facebook portion of the social gaming revenue pie will jump from $3.2 billion in 2011 to $5.6 billion in 2014, with the overall total (including Facebook) reaching $8.6 billion.
Viximo cites three primary factors creating opportunities for platforms other than Facebook.
1.
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