Facebook Finally Unwraps Mobile Ads

Brands can buy mobile-only Sponsored Stories

The knock on Facebook has been its inability to monetize mobile—the company said as much in a regulatory filing submitted last month. But today, it took a step toward shoring up that vulnerability. Advertisers can now purchase Sponsored Stories ads that are specifically targeted to mobile users.

Facebook said in February that it would be rolling out Sponsored Stories to mobile, but until now advertisers had to buy desktop ads to have them appear in the mobile news feed as well.

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