How Brisk Iced Tea Got One Million Facebook Fans
Brisk's Facebook page recently crossed the one million fan milestone, with help from VaynerMedia. Here's how they did it.
VaynerMedia has helped Brisk Iced Tea present a more youthful image on Facebook, and the resulting campaign doubled sales for the beverage over a two year time period.
Brisk’s Facebook page recently crossed the one million fan milestone, and boasts that 82 percent of them are in their 20s and 30s. We asked them to tell us how they did it.
What proof do you have that the doubled sales volume is due to the Facebook promotions?
Gary Vaynerchuk, Co-Founder, VaynerMedia: Much like the way television is measured – where people say they do it and then see sales impact at shelf- Brisk has been doing social media correctly and their business has grown.
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