Facebook expands test of FBX ads in desktop News Feed
Facebook today announced that it is opening desktop News Feed inventory to more Facebook Exchange partners.
This will allow businesses to retarget Facebook users who visited their websites with Page Post Link ads in the News Feed, instead of with small ads in the right hand column. News Feed ads typically have much higher clickthrough rates than sidebar ads. Facebook had been testing this with a few demand side platforms (DSPs) Nanigans, Mediamath and Tellapart since late March and said the test was successful.
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