Facebook expands app insights to track growth, retention, re-engagement trends

Facebook is adding three new insights tools for developers to understand the growth and engagement of their applications over time, according to a video on the Facebook Platform page.

Developers will soon see additional data for “growth accounting,” “triangle heat maps” and “drill down.” These charts provide more details about trends in installs, retention and churn, which could help inform developers as they make decisions about marketing their applications or changing features.

The new growth accounting section will break out the number of installs, users retained, users lost and users revived.

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