Facebook Expanding E-Commerce Services to Match New Growth
When Facebook launched its developer platform in 2007, many expected e-commerce applications to take off — the idea was that people would want to find and share products with each other on Facebook, and complete purchases.
Instead, simple sharing applications and social games were the hits. By the end of that year, industry insiders were looking towards 2008… but you have to fast-forward to this year to hear about significant results from developers.
For example, e-commerce app provider Payvment recently told us that it was adding “more than 250 retailers and roughly 10,000-20,000 products” on Facebook every day, and recently passed the 40,000 retailer mark.
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