Facebook Exchange Is Out Of Beta

Facebook formally announced Thursday that its Facebook Exchange real-time-bidding ad-purchase platform is out of beta, and the social network began allowing its FBX partners to release results they have achieved via the platform.

Facebook formally announced Thursday that its Facebook Exchange real-time-bidding ad-purchase platform is out of beta, and the social network began allowing its FBX partners to release results they have achieved via the platform.

Among FBX partners that shared their results Thursday:

  • AdRoll reported a return on investment of 16 times for its clients using FBX ads (via TechCrunch).
  • DataXu did not release specific data, but Co-Founder and CEO Mike Baker said, “The initial results we’ve seen in customer campaigns are very positive, particularly around customer-acquisition efforts.
AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in